Choose Responsive Website Design
We live in a world where our sites our not only being visited by a variety of different devices and screen sizes, but the same customers are returning to our sites at different times using these different devices.
This means that, to best support their experience, our sites must work well regardless of which device they may be using at a given time. The same content that they have access to on one devices must be present when they return on other devices to ensure consistency in the information that they are seeking.
If a customer is visiting your site looking for information or using a specific feature, and they return later on a different device but cannot find that same information (perhaps because you decided to not include it on a “mobile-only” version of the site), then you run the very likely risk that that person will simply leave your site and take their business elsewhere. By ensuring consistency of information across all devices, but with a layout and experience suited to each individual screen size, you do your best to support your customers and do not give them any reason to abandon your site halfway through their overall experience.